INDIE BRANDS: MARCH 2010

Author: Anneloes van Gaalen |
Publisher: BIS |
Design: Day | English | 224 pages |
Hardcover | 27 x 21 cm | € 39 |
ISBN 978 90 6369 219 3 |
Publication date: March 2010

NEW RIDICULOUS RULES BOOK

Ridiculous Fashion and Advertising Rules will hit bookstores in October 2009, Ridiculous Typography and Web Rules will come out in March 2010.
www.ridiculousdesignrules.com

WHAT THE PRESS IS SAYING

“A new book entitled ‘Never Use White Type on a Black Background’ by Anneloes van Gaalen makes design platitudes up into fullspread graphics accompanied by a series of quotes that show how the saying was revised, rethought and, in some cases, rejected over time. The result is a small-scale oral history of each rule.”
Fast Company

"The subtitle of this neat little book from Bis Publishers is '… and 50 other ridiculous design rules,' which should give you some idea of the tone. A gentle poke at the strictures and regulations that still echo around the more reactionary studios and ateliers. Produced by author Anneloes van Gaalen and creative consultancy Lemon Scented Tea, this handy aphorism debunker should help every aspiring creative and client cut through the clichés."
Wallpaper

"Anneloes van Gaalen has gathered some of the better known rules as they relate to the design discipline, including fashion, typography, art and advertising. The illustrated book is peppered with quotes from the famous and not-so-famous; like a condensed version of Bartlett’s Familiar Quotations, but for design professionals."
Daily Icon

"'50 Ridiculous Design Rules' presents a collection of inspirational and delusional design jargon intended to question preconceived notions of layout, type, and technique."
Cool Hunting

“You’ve probably heard these design adages on several occasions (0r many more). You may even know the history behind them. Even if you do, Anneloes van Gaalen might teach you something. Or, just make you laugh. “
Curated Mag

“Are we seeing the birth of a new series like the hugely popular “Dummies” series? I don’t think it’s too ridiculous an assumption to make, do you?”
Marketingweb

“The title of the book breaks all the rules about how book titles should be short and catchy, which is the same sort of cheeky irony that flavours the rest of the text.”
Design.nl

“Mandatory reading for every design student. Entertaining to all those interested in design. And a good tool to keep designers on their toes. Highly recommended.”
moorsmagazine

“Writers Anneloes van Gaalen is an avid follower of design and fashion. in her new book ridiculous design rules, she frivolously analyzes the rules of design and fashion and lays bare all the dos and don’ts for you to follow…or to ignore.”
Superfuture

MINT MAGAZINE

I had the pleasure of teaching at AMFI this past semester and am very proud of the magazine the students went on to make together with Frank Jurgen Wijlens and Charlotte Lokin.

Open publication - Free publishing - More mint

RIDICULOUS RULES ON BOOMERANG

PREVIEW BOOK

Open publication - Free publishing - More background

NEW BOOK COMING OUT

Never Use White Type on a Black Background: and 50 other Ridiculous Design Rules

The world of design is inundated with a seemingly endless list of rules. “Less is More,” “Form Follows Function,” “Keep it Simple,” “Dress Your Age,” and the list goes on and on. Some designers consider these rules as valuable words of wisdom, which serve as a guiding line and source of inspiration. Others perceive them as mere restrictions: design dogmas and fashion formulae that need to be bended, twisted or broken altogether.

Whichever side of the fence you sit on in this whole rules debate, you’re bound to find this book a source of inspiration, comfort, joy or just plain old fun.

Because, ultimately, every rule related to, or governing, design is ridiculous.

ISBN: 978-90-6369-207-0
Author & Editorial Director: Anneloes van Gaalen
Design: Lilian van Dongen Torman
Notes: Publishing date: May 2009
Format: hardcover
Dimensions: 12 x 17 cm
Pages: 160