Friday, June 29, 2007

SAATCH & SAATCHI: 4C SIGHTSEEING TOUR

A unique selection of work from some of today's most talented emerging visual artists promises to help brands seeking to understand contemporary leading-edge urban culture. Sightseeing Tour is a selection of work from 24 emerging artists from across the world. The city is their artistic playground and offers the ingredients of a contemporary tale: rules, signs, habits, private and public spaces are the starting point for narratives.
Curated by CULT-GEIST, with the help of Miss van Gaalen, the body of work explores how urban culture inspires creativity. It is the first published output from 4C; a long-term programme from CULT-GEIST and Gum @ Saatchi that celebrates the convergence of culture, content, communication and commerce.